If you work in email marketing, you’ve probably heard this warning many times: Don’t trust your open rate. It’s inflated......
Creating a webinar email should be simple, right? You draft a quick invite, hit send, and watch the sign-ups roll in. Ex......
Did you know that 44% of marketers consider landing pages one of the most effective lead-generation channels? It’s secon......
Open rates allow businesses to measure how many people open their emails and are one of the most used Key Performance In......
For years, we published bi-annual deliverability test results, ranking our top email marketing providers on how well the......
Which matters more for your organization: High lead quality or high lead quantity? A perfect sales and marketing process......
Lead generation, the process of identifying and attracting potential customers, is something that all businesses need to......
If the thought of creating landing pages feels overwhelming, a simple checklist can help make the process a whole lot ea......
So, you’ve got a Wix website and you want to use Mailchimp to grow your email list? You’re not alone! Many Wix users tur......
Emails. We all get them, but what makes us want to click on some more than others? With billions of emails zipping aroun......
While it is widely accepted that it takes 8 touchpoints to make a sale, our research suggests that in 2025, the actual n......
Your Instagram followers are NOT your audience. You can spend years building an Instagram following, attract thousands o......