Once upon a time, when I was living in London and working for a fast-paced marketing agency (and drinking way too much c......
So you’ve decided to start focusing more effort on your business, and perhaps you’re still working out of your bedroom,......
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert whenever......
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your celebrat......
Inboxes are full of random product recommendations from big obox retailers, legacy brands, and luxury names. Yet many re......
As an email marketer and a newsletter writer, I always keep an eye on my metrics —open rates, click rates, click-through......
Klaviyo's The State of DTC reported a noteworthy finding: email marketing platforms are the third most critical tool for......
Do you ever wonder how customers perceive and interact with your brand? Understanding the customer journey is a crucial......
Are you seeing suspiciously high open and click rates on marketing emails? Bot clicks and opens are usually responsible......
In the past, when I needed a landing page, I would attempt to code one… …and most of these pages turned out terrible. As......
More than three years have passed since Apple shook up the email marketing world with Mail Privacy Protection (MPP) – a......